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What Stays in Vegas by Adam Tanner

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17

Embracing Outside Data

The Path to the Sunshine Test

Tariq Shaukat inched up Las Vegas Boulevard in bumper-to-bumper traffic after leaving a meeting. As the chief marketing officer at Caesars, he worked out of a luxurious office in Caesars Palace near Gary Loveman. Yet much of his marketing team occupied space south of the airport, six miles away. He had come to know the route back to his office intimately, skirting past the airport, then the massive Mandalay Bay complex to his left, followed by the glass pyramid of Luxor. Next came the faux Big Apple skyline of New York-New York and the massive fountains in front of the Bellagio before he arrived at Caesars Palace.

In all of Gary Loveman’s time there, Caesars had just once strayed from their ...

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