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What Stays in Vegas by Adam Tanner

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19

Empowerment

Insiders’ Mixed Emotions

The harvesting and use of personal data across businesses of all kinds are now a reality, whether we like it or not. That does not mean the public should passively accept every new effort to expand their collection. Customers should know what companies are doing, and should have the final say in how it is shared. With societal boundaries on personal data still largely undefined, the potential for abuse is strong.

Fears that marketers will violate private spheres long predate the Internet. In The Hidden Persuaders, Vance Packard wrote, “It is about the way many of us are being influenced and manipulated—far more than we realize—in the patterns of our everyday life. Large-scale efforts are being made, often ...

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