7 Soft Power

Ultimate excellence lies in not winning every battle but in defeating the enemy without ever fighting. —SUN-TZU

JOSEPH NYE STRESSED IN HIS PROGNOSTICATIONS about power in the 21st century that the capacity to coerce will become less important in the modern age, while the ability to set agendas and the terms of debate will be relatively more useful. In this context, economic power and moral authority may hold greater sway than military force. In other words, the future of global negotiating lies more in the carrot rather than the stick.

A New Deal

As China has grown in economic power, it has acquired the means to redirect entire nations in brand new directions. Though the Chinese could have easily pursued similar colonial practices ...

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