7
HOPE IS NOT A STRATEGY
It was a brutally cold day in January 1993, even for Montreal. Weeks-old banks of greyish snow were piled high at every intersection where a fresh, slick layer of translucent ice had been pounded into shiny, flat sheets better suited to skating than to steering. Can you think of a more appropriate setting for the NHL’s All-Star Weekend? I led the league’s events department and NHL Commissioner Gary Bettman had started his new job just four days before.
It was important to make a great impression on the new boss, but it was infinitely more important to make an impression on hockey fans because it was also the 100th year that the Stanley Cup was awarded. Some sports fans in North America may not know a thing about the ...
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