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What Works by Wil Seabrook, Robert Cornish

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Conclusion

Ultimately, everything in this book is completely useless unless you use it. It needs to be applied to work. That's the biggest takeaway I can offer. Focus on application. Focus on execution. Focus on your goals. These are lessons I have learned—sometimes the hard way. Stay focused and take one point at a time and put it into your company. Then take the next point and put that in. Be methodical. It's easy to become distracted by the day-to-day hectic nature of business, but you need to be disciplined to make a distinct plan for each and every day and have clear objectives to accomplish for that day.

Put these points in one by one, and you will see results bit by bit. As the saying goes, “Rome wasn't built in a day.” So set goals that are long term and then visualize the long-term outcome and take tactical daily measures to work toward attaining those goals.

Ultimately, you will look up and realize that you are attaining your goals and the company is better than it was. For us, we measure everything using statistics that measure production and display the results as line graphs on a wall; this allows us to monitor and see week to week how we're doing. It's critical to measure how well you're doing in a way that makes it possible for you to predict outcomes both good and bad so you can correct or push what is working as needed and you can also course correct as necessary. We also use programs and projects that we type up with clear objectives and targets that are listed ...

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