What You Need to Know Before Beginning Product Design Development

Phil Baker

It’s always best to know what your product goals are before beginning its development. That’s the purpose of clearly defining what the product is, whom it’s for, and what’s needed to succeed in the market. It’s critical input into the development effort.

Having a clear and concise description at the outset makes it a lot easier to develop the product. Committing the details to words better defines the product and forces some basic decisions of what’s in and what’s out, what’s important and what’s not. It also helps to communicate the details of the product to all those involved and to establish a baseline for the entire development activity. But changes will still occur ...