CHAPTER 5

SALES AND MARKETING

WHAT IT’S ALL ABOUT c05uf002

  • Designing a contact strategy
  • Reviewing your marketing
  • Describing what you do
  • Successful online marketing
  • Effective sales meetings and networking

There are lots of businesses that do not bother with marketing. They leave communication to chance. Is this a good thing? Who cares if your business communicates well? Does it have any bearing on your fortunes? Can you live without marketing? Most companies wrestle with these issues at some point in their development. What happens if you choose not to communicate adequately? Nothing disastrous, you might reasonably conclude. However, as your business grows, ...

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