CHAPTER 6

PEOPLE

WHAT IT’S ALL ABOUT c06uf002

  • Creating a team shape
  • Recruiting the right people
  • Keeping them motivated
  • How to deal with problems
  • Sustaining relationships

Without people, the world would certainly be a dull place. Business cannot function without them. So the truism that every business is a people business needs careful examination. Those starting their own business who plan to work on their own face a particular set of circumstances. They will need to motivate themselves and be capable of working in isolation, which does not appeal to everybody. We will deal with some of these issues, and the lifestyle choices that they represent, in Chapter ...

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