Book description
This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.
The secret of presentation success: “WIIFY”--a relentless focus on what’s in it for your audience!
Constantly ask the key question: “What’s in it for you?” I’ve shifted the ultimate word to “you” deliberately, to shift the focus to your audience. This shift emphasizes that all communicators should be focused outward. By constantly seeking “WIIFY,” you can stay focused on what matters most: giving your audience a very good reason to move from Point A to Point B…
Table of contents
Product information
- Title: What’s In a Presentation for You? How to Focus on Audience Needs
- Author(s):
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780137082063
You might also like
book
How to Make Your Presentation Right, Tight, and of Value
This Element is an excerpt from Presentations in Action (9780132489621) by Jerry Weissman. Available in print …
book
Business Express: Developing your influencing skills
If you need to be in the know in no time at all, Business Express will …
book
A Question of Leadership: How Can Leaders Learn to Influence Others in Their Organizations-Their Bosses, Peers, and Subordinates?
Influencing begins with a lot of groundwork. The first thing leaders should do in the process …
book
All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence
The book that cracks the code on executive presence: what it is, why it matters, and …
