Book description
This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.
The secret of presentation success: “WIIFY”--a relentless focus on what’s in it for your audience!
Constantly ask the key question: “What’s in it for you?” I’ve shifted the ultimate word to “you” deliberately, to shift the focus to your audience. This shift emphasizes that all communicators should be focused outward. By constantly seeking “WIIFY,” you can stay focused on what matters most: giving your audience a very good reason to move from Point A to Point B…
Table of contents
Product information
- Title: What’s In a Presentation for You? How to Focus on Audience Needs
- Author(s):
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780137082063
You might also like
book
The Brand Gap
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most …
book
Foundations of Digital Art and Design with Adobe Creative Cloud, 2nd Edition
Foundations of Digital Art and Design, Second Edition Fuses design fundamentals and software training into one …
book
Cutting Rhythms, 2nd Edition
There are many books on the technical aspects of film and video editing. Much rarer are …
book
The Technique of Film and Video Editing, 4th Edition
The Technique of Film & Video Editing provides a detailed, precise look at the artistic and …
