Chapter 9. Myth No. 9: It’s Easy to Start a Business, But It’s Difficult and Stressful to Grow One: Truth No. 9: Businesses Can Be Grown Profitably and Enjoyably


A fear that many prospective business owners have is that once they get their businesses started, they won’t be able to grow them successfully. It’s easy to understand where this fear comes from. There is a prevailing notion that successful businesses are growth businesses, which has been bolstered by common phrases such as, “If you’re not moving forward, you’re moving backwards,” and “Businesses either grow, or they die.” There are also signals that remind us of just how difficult growing a business can be. Think about the number of times that we’ve all heard about businesses ...

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