Book description
"In today's rapidly changing digital environment, Darwinism is alive and well. What's the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."
—Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards
Rethink your business model to incorporate the power of "user" experiences
What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.
Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships
Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind
Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual!
Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth
Table of contents
- Cover
- Contents
- Title
- Copyright
- Business . . . Meet Design
- Chapter 0: Total Recall
- Chapter 1: Sorry, We’re Closed: How to Survive Digital Darwinism
- Chapter 2: The Journey of Business Transformation
- Chapter 3: Meet the New Generation of Customers . . . Generation C
- Chapter 4: The New Customer Hierarchy
- Chapter 5: The Dim Light at the End of the Funnel
- Chapter 6: The Zero Moment of Truth
- Chapter 7: The Ultimate Moment of Truth
- Chapter 8: Opening a Window into New Consumerism
- Chapter 9: The Dynamic Customer Journey
- Chapter 10: Inside the Ellipse: Embarking on the Dynamic Customer Journey
- Chapter 11: Improving the UMOT to Optimize the ZMOT
-
Chapter 12: The Six Pillars of Social Commerce: Understanding the Psychology of Engagement
- Hear No Evil. See No Evil. Speak No Evil.
- The A.R.T. of Engagement
- The Psychology of Social Commerce
- Heuristic Number 1: Social Proof—Follow the Crowd
- Heuristic Number 2: Authority—The Guiding Light
- Heuristic Number 3: Scarcity—Less Is More
- Heuristic Number 4: Liking—Builds Bonds and Trust
- Heuristic Number 5: Consistency
- Heuristic Number 6: Reciprocity—Pay It Forward
- Chapter 13: The Importance of Brand in an Era of Digital Darwinism
- Chapter 14: Why User Experience Is Critical to Customer Relationships
-
Chapter 15: Innovate or Die
- CMOs Are at the Crossroads of Customer Transactions and Engagement
- Through a Telescope, We Bring the World Closer—Through a Microscope, We See What Was Previously Invisible to the Naked Eye
- Customer Engagement Is Not the Same as Conversations
- Ten Priorities for Meaningful Business Transformation
- Disruptive Technology and How to Compete for the Future
- Chapter 16: The Dilemma’s Innovator
- Chapter 17: The Hero’s Journey
- Notes
Product information
- Title: What's the Future of Business?: Changing the Way Businesses Create Experiences
- Author(s):
- Release date: March 2013
- Publisher(s): Wiley
- ISBN: 9781118456538
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