April 2018
Beginner to intermediate
256 pages
5h 13m
English

Digital transformation is not about technology—it’s about change. And it is not a matter of if, but a question of when and how.
Recently, we conducted a workshop about digital disruption with the board and senior management team of a successful bank. Deep into the conversation, we were encouraging the bank to think about a new business model: to become a destination for customers navigating life events, rather than simply being a place they go to for making a transaction. People don’t go to a bank looking for a mortgage, we said—they are looking to buy a home. That small shift in thinking would ...