What’s Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

EpilogueA New Story for a New Century

"The truth is more important than the facts."

—Frank Lloyd Wright

"We are here to hand one another on."

—Walker Percy

"Set forth thy tale, and tarry not the time."

—Geoffrey Chaucer

We couldn't really end this book without trying just one more little experiment in storytelling. We were interested in seeing whether, in fact, a new myth could be written for the twenty-first century, one centering on something we believe will be critical to all of us by the end of this century, if not much, much sooner. Of course, a really new kind of story would require a unique character, one that traditional storytellers couldn't even imagine. We offer this tale of such a character with all due apologies to Jim Morrison's ...