When AI Investments Pay Off in Marketing

Three payoffs stand out in the use of AI in marketing: increased sales productivity, increased customer satisfaction, and lower marketing overhead costs. That’s according to data from The CMO Survey of U.S. marketing leaders. The amount gained depends on how long companies have been using the tools, their digital transformation stage, and their level of experimentation. The most common uses of AI (content personalization and creation) do not have the biggest payoffs.