When AI Investments Pay Off in Marketing
Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.
From content creation to software coding and customer segmentation, artificial intelligence deployment fever is real. But amid a great deal of media, analyst, and executive speculation about how AI will impact enterprises, it’s still not easy to see where organizations are reaping the results. To get new insights into what is currently happening with AI deployments in marketing and the associated payoffs, The CMO Survey asked a sample of 316 marketing leaders at ...
Get When AI Investments Pay Off in Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
