When Customers Become Fans

When Customers Become Fans

by Yanli Zhang, Jielin Dong
Released January 2016
Publisher(s): MIT Sloan Management Review
ISBN: 53863MIT57217

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Book description

The Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation — as well as through social media and fan clubs.

Table of contents

  1. Cover
  2. Copyright
  3. Contents
  4. When Customers Become Fans

Product information

  • Title: When Customers Become Fans
  • Author(s): Yanli Zhang, Jielin Dong
  • Release date: January 2016
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT57217