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When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It by Steve McKee

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4.3. Consensus Is Vital

Because it's a "soft" virtue, difficult to spell out in a business plan or track in a profit-and-loss report, most companies underestimate the impact that a lack of consensus can have. When growth stalls and they drift along, unable to support a single direction for any length of time, they may blame the economy, the competition, or the person in the office down the hall, without realizing that the problem is more systemic than that.

The first step in getting back up to speed is coming to an understanding that the key people on your team all need to be heading in the same direction. My firm uses a proprietary strategic planning process to help companies overcome destructive internal dysfunctions while addressing the unique ...

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