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CHAPTER 1: Understanding Search Usability
Differing Perspectives on Search
Search Engine Optimization (SEO)
The Scent of Information
Why Search Usability Is Important
CHAPTER 2: The Scent of Information and Web Search Engines
Different Perceptions of Querying Behavior
Missing Information Scent
Irrelevant or Poor Search Results
How To Provide Information Scent in Search Listings
Meta-Tag Description or Page Snippet
URL Structure (Web Address)
3 Types of Web Search Engine Queries
CHAPTER 3: Navigational Searches—Where Can I Go?
Example 1: Home Pages
Example 2: Login Pages
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