CONTENTS
CHAPTER 1: Understanding Search Usability
Differing Perspectives on Search
Search Engine Optimization (SEO)
Why Search Usability Is Important
CHAPTER 2: The Scent of Information and Web Search Engines
Different Perceptions of Querying Behavior
Irrelevant or Poor Search Results
How To Provide Information Scent in Search Listings
Meta-Tag Description or Page Snippet
3 Types of Web Search Engine Queries
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