CHAPTER 1 UNDERSTANDING SEARCH USABILITY

A user-friendly, search-friendly website benefits both site visitors and businesses. Site visitors easily find what they need, accomplish their goals, and leave satisfied. Businesses reap the benefits of a happy customer. However, search engine optimizers and website usability professionals focus on different aspects of search usability. By applying a holistic approach and merging the skills and widening the focus of both search engine optimizers and usability professionals, you can increase traffic, leads, sales, and happy customers. But first, we need to understand what search actually means.

If you ask people to envision the word search, you will get a wide variety of responses. On the web, the word ...

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