CHAPTER 4 INFORMATIONAL SEARCHES—WHAT CAN I LEARN?

An informational query is one in which the searcher’s goal is obtaining information about a general or specific topic. Sometimes a searcher wants quick information, such as how to do something. And sometimes a searcher wants to delve deeper into a topic, and is willing to do considerable research before making a business transaction.

Informational queries are the most common type of web search query, comprising between 48 percent and 80 percent of web searches. What do these numbers mean to website owners? If a site owner wants to get and maintain long-term search engine visibility, then satisfying informational searches is crucial. All websites should contain informational pages that provide ...

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