Index
Symbol
" (quotation) marks, using with keywords in, 75
A
A/B split testing
comparing prior months of data with, 122
defined, 67
above the fold
explained, 53
keeping file tabs, 78
transactional information, 63
actions versus words, 51
Add to cart
impact on search usability, 92–93
including as call to action, 72, 74
ads, selling with search usability, 94–97
advertising, cost of, 94
affordance, defined, 150
AHT (average handle time), use by call centers, 98
anchor link, defined, 113
annotated lists, using with category pages, 48
annual revenue
increase for selling ads, 95–97
Apple’s Safari page, call to action on, 68
attracting users. See calls to action
average page views, increasing, 96
B
B2B website, annotated links ...
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