Book description
Too many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, self-employed copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive while self-employed.The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner.When Talent Isn't Enough offers extensive, practical, and easy-to-apply business advice for writers, designers, and other self-employed creatives who want to: Select a viable business model Market themselves alongside seasoned pros, in-house talent, and established agencies Understand the legalities of doing business Overcome challenging situations with clients Embrace self-promotion as a solo professional Cultivate lasting client partnerships Improve their innate abilities and expand on their skill sets Run a profitable, fulfilling businessWhen Talent Isn't Enough provides the foundation that any writer, designer, illustrator, or Web developer needs to create lasting success as an entrepreneur.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Author’s Note
- Foreword
- Introduction
- Chapter 1 It Takes More Than Talent
- Chapter 2 It Starts With Your Vision
- Chapter 3 Lessons in Legalese
- Chapter 4 Finances for Freelancers
- Chapter 5 Will You Be My Client?
- Chapter 6 Talking Up Your Talent
- Chapter 7 Connecting With Clients
- Chapter 8 Setting Boundaries
- Chapter 9 The Well-Rounded Freelancer
- Chapter 10 Long-Term Talent
- Chapter 11 Business on the Side
- Afterword
- Resources
- Index
- About the Author
Product information
- Title: When Talent Isn’t Enough
- Author(s):
- Release date: January 2013
- Publisher(s): Career Press
- ISBN: 9781601632500
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