In writing this book, I have tried to provide you with the foundation needed to build a thriving business. Instead of providing well-calculated formulas and methods, I chose to share the basics and let you glean ideas from others who have been in your shoes. They brought up different approaches that you can collect insight from. Some will work; some won’t. If I’ve really accomplished my mission in writing this book, your creative juices will start flowing and you’ll come up with your own ideas. You’ll carve your own path. Creatives are individuals.

As I’ve mentioned, growing your business requires you to use your judgment and common sense to determine which practices are best for you. That’s the magic of being self-employed: You get ...

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