Chapter 6Talking Up Your Talent

Now that you have some solid leads to target, it’s time to start spreading the word about your services. Part of marketing involves approaching prospects and converting them into clients; the other part involves less direct methods that will strengthen your platform as a professional, lending you the kind of credibility that attracts clients to you.

No matter how good you get at what you do, or how many referrals you receive, it’s a good idea to continue marketing your services on an ongoing basis. Through time, you may not have to put so much effort into marketing because you will have a solid client base and an influx of projects from referrals. I like to remember, though, that clients aren’t permanent, so you ...

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