Foreword

As a creative business coach, one of the first questions I ask a new client is, “Why did you decide to go into business for yourself?” Although the answers may vary greatly, usually the core reason is the same for most of my clients: freedom. Some people are needed at home during “normal” working hours, but are still required to contribute to the household income; and some people, like me, find that after years of working for others, they are happiest and most productive when they get to call all their own shots.

No matter what your personal reasons are for starting out in the great adventure that is being self-employed, chances are at some point you’re going to need more resources, support, and even encouragement to keep your business ...

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