When: The Art of Perfect Timing

introduction

Timing matters. And it matters in every aspect of business: from the launch of a new product to decisions about when to change strategic direction, spin off part of a company, accept a counteroffer, or invest in new equipment. History is full of innovative products and services that failed because they were too early. The market wasn't ready. The technology had too many bugs. Supporting infrastructure didn't exist. More commonly, in a world racing on steroids, the fatal flaw is being late. We should have moved more quickly. Our strategy would have worked, if only we had executed earlier. Unfortunately, as Homer said, it is the height of folly to be wise too late.

I've written When for executives in all fields and for people at every ...