Chapter 6. WHEN THE GOING GETS TOUGH
"Scandal or controversy beats ordinary reporting hands down."
Unemployment. Divorce. Illness. Throughout life, unexpected and challenging events occur. Not every situation can be planned for and managed. Many of these unpredictable and unexpected circumstances offer the potential for error, failure, even tragedy. Dealing with the media is no different. When the headline is you, every day can be a new adventure or a new disaster. Concerned with finding the story and finding it first, reporters have little reluctance in asking antagonistic or intentionally misleading questions. If necessary, they'll resort to embarrassing silences, dogged questioning, and ambush tactics ...
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