Positive and negative space. Every layout needs positive and negative space. This design switches up the positive and negative roles of the type and backgrounds. The result is an interesting label with depth and dimension.
Most graphic designers have some formal art training. While design pros don’t necessarily need to know how to draw (and many can’t draw a stick figure), they do know the elements, principles and theories of composing attention-getting information-conveying visual communication. So now is a good time to cover some introductory lessons from that ...
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