If you want to go fast, go alone; if you want to go far, go together.

African proverb

Who shares wins

One of the key things that the social entrepreneurs we looked at in the previous chapter have in common – from Mark Zuckerberg at Facebook to Andrew Mason at Groupon to Jimmy Wales at Wikipedia – is a belief in openness, transparency and collaboration. They understood and leveraged its phenomenal power in the businesses that they created.

There are those who look at the world of radical transparency that social media has created – and with it the ability of large groups of consumers to collaborate and drive business in the direction in which ...

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