Who Should Price a Gig?
Successful platforms must balance economic considerations and power dynamics with providers and customers as they determine who sets prices.
The Research
- The authors conducted interviews with platform executives at four platform businesses — Malt, Ring Twice, Temper, and Wolt — that represent different industry sectors and price-setting models.
- They also conducted archival web-based research studying platform-based businesses in various regions of the world and evaluated their pricing models.
- They were provided with and analyzed data from a service platform that switched from a platform-controlled price setting to allowing service providers ...
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