Part II: Understanding Loyalty: A Pie Pan of Needs

“It’s simple, see...”

—Ross Perot, U.S. presidential candidate, on a complex issue

Get Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty, Second Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.