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Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty, Second Edition
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Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty, Second Edition

by Harvey Thompson
December 2014
Beginner to intermediate content levelBeginner to intermediate
224 pages
4h 38m
English
Pearson
Content preview from Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty, Second Edition

Preface

The purpose of this book is to introduce powerful new approaches and frameworks to attract and retain your customers in an era of spiraling customer defection. Managing customer relationships to improve retention and loyalty is now a top, critical issue for CEOs globally.

This book is for you if:

Image You are a manager or executive...or want to become one.

Image You own a business...or want to own one.

Image You are a future business leader...or studying ...

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Publisher Resources

ISBN: 9780133990447Purchase book