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Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty, Second Edition by Harvey Thompson

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Preface

The purpose of this book is to introduce powerful new approaches and frameworks to attract and retain your customers in an era of spiraling customer defection. Managing customer relationships to improve retention and loyalty is now a top, critical issue for CEOs globally.

This book is for you if:

Image You are a manager or executive...or want to become one.

Image You own a business...or want to own one.

Image You are a future business leader...or studying ...

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