CHAPTER 5Who-I-Am Stories
THE MOST IMPORTANT story you will ever tell is, “Who are you?” Your life is the long version of that story. Everything you have been, done, haven’t done, dreamed of, will do, will be, and won’t be … is your story. Your ability to influence people is directly related to what those people know (or believe) about who you are—you personally and your organization.
Your attempts to influence others are filtered through people’s judgments about who you are: your trustworthiness, values, ambitions, and integrity. The disadvantage we all face in today’s world is that people actively protect themselves from external influences. Who can blame them? They can’t afford to do one more thing today; they don’t want to hear of yet another ...
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