CHAPTER 14Point of View

PEOPLE MAY SAY they want objective facts … but dig deeper and the reason they want those facts is always personal. Most behavior can be defined in terms of personal needs (as well as many other equally valid perspectives). We need to belong, we need security, and we need to feel that we make a difference in the world. All these needs can only be seen by certain subjective points of view. They come into view and slip from view depending on the point in time and space from which you view. Every person you seek to influence can’t help but evaluate your message from their subjective point of view. In order for your stories to be compelling to others, your stories must feel compelling from their point of view as well as your ...

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