CHAPTER 15Story Listening
IF YOU REALLY want to tell stories that win, first identify and listen to the stories and metaphors already winning minds and framing reality. Begin with the stories you tell yourself. It’s amazing how unaware we can be of the stories that run our lives. Whether your story is that “life is like a box of chocolates” or “life is a bitch and then you die,” you carry your beliefs around in the form of stories and metaphors. In order to meet people where they are—you need to know where you are. Examine the stories embedded in your mind and environment. You can’t wallpaper a story of hope, trust, and integrity onto disillusioned, stressed out, and cynical stories—the new stories peel right off again like water-based paint ...
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