The riskiest thing we can do is just maintain the status quo.
For the last few decades of my research career, I naïvely believed that just sharing the facts about the benefits of the WFPB diet would be enough to sway my colleagues, policy makers, journalists, and businesspeople. I had implicit faith in the evolutionary principle; I thought that once people knew the truth (and more important, experienced it for themselves), change would come naturally.
Looking back, my naïveté was immense. In that respect, I had no more ability to discern the plain truth than my reductionist colleagues. Despite example after ...