3Sailing Your Boat in a Flooded Marketplace
Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty lies opportunity.
—Albert Einstein (1878–1955), theoretical physicist, philosopher, Nobel Prize winner
IN CHAPTER 2 you learned about the importance of searching for suppliers by combining various sourcing approaches. You also learned why doing research helps you to make wiser choices for your retail or wholesale business. But how do you choose among the various sourcing resources that you come across? How do you find the resources that bring you to the people who will help to make your dream a reality? And how do you know which suppliers to choose while there?
There are a vast number of supplier options out there, ...
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