Video description
Luca de Meo, member of the board of management at Audi AG, discusses marketing, branding, and innovation -- and how to succeed in each.Table of contents
- Why Brands Need a Clear Promise 00:06:36
Product information
- Title: Why Brands Need a Clear Promise
- Author(s):
- Release date: June 2014
- Publisher(s): Harvard Business Review
- ISBN: None
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