Video description
Luca de Meo, member of the board of management at Audi AG, discusses marketing, branding, and innovation -- and how to succeed in each.Table of contents
- Why Brands Need a Clear Promise 00:06:36
Product information
- Title: Why Brands Need a Clear Promise
- Author(s):
- Release date: June 2014
- Publisher(s): Harvard Business Review
- ISBN: None
You might also like
video
Understand What Your Customers Really Want
Christian Madsbjerg, coauthor of "The Moment of Clarity," explains how sensemaking reveals answers that conventional tools …
video
How to Ask for What You Want
4 tips for getting your colleagues' attention.
video
Why Leaders Struggle Today
Joseph L. Badaracco, professor at Harvard Business School, describes responsible leadership as a good struggle. 
video
Guidelines for Deciding Who's Trustworthy
David DeSteno, professor at Northeastern University, offers four points to keep in mind the next time you're …
