Why Brands Need a Clear Promise

Video Description

Luca de Meo, member of the board of management at Audi AG, discusses marketing, branding, and innovation -- and how to succeed in each.

Table of Contents

  1. Why Brands Need a Clear Promise 00:06:36

Product Information

  • Title: Why Brands Need a Clear Promise
  • Author(s): Luca de Meo
  • Release date: June 2014
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBRHV1032