Video DescriptionLuca de Meo, member of the board of management at Audi AG, discusses marketing, branding, and innovation -- and how to succeed in each.
Table of Contents
- Why Brands Need a Clear Promise 00:06:36
- Title: Why Brands Need a Clear Promise
- Release date: June 2014
- Publisher(s): Harvard Business Review
- ISBN: 32562HBRHV1032