Book description
A recent MIT Sloan Management Review article argued that companies need to choose whether to focus their digital strategy on customer engagement or digitized solutions. But several readers wondered why they needed to choose one option over the other.Table of contents
Product information
- Title: Why Can't We Have More Than One Digital Strategy?
- Author(s):
- Release date: April 2017
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT58336
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