Why Can't We Have More Than One Digital Strategy?

Book Description

A recent MIT Sloan Management Review article argued that companies need to choose whether to focus their digital strategy on customer engagement or digitized solutions. But several readers wondered why they needed to choose one option over the other.

Product Information

  • Title: Why Can't We Have More Than One Digital Strategy?
  • Author(s): Bruce Posner
  • Release date: April 2017
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT58336