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Why Customers Leave (And How to Win Them Back) by David Avrin

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INTRODUCTION: BLINK AND THEY'RE GONE

We often miss opportunity because it's dressed in overalls and looks like work.

Thomas A. Edison

I walked into a big box electronic store on a Wednesday evening looking for a new, high-end camera. I have a video recording studio with a big white screen backdrop in my office where I record short marketing and customer experience videos to post online. After using my iPhone for years to record, I realized that it was time for an upgrade. So I walked to the camera section in the back of the store and began to explore. After about fifteen minutes of perusing and handling all of the different models, I found the exact camera that I was looking for. A little pricey, but it was perfect! It had the manual aperture ...

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