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Why Customers Leave (And How to Win Them Back) by David Avrin

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12

MY CALL IS NOT VERY IMPORTANT TO YOU

Time is more valuable than money. You can get more money, but you cannot get more time.

Jim Rohn

The concept of “hell” (stay with me here) has come to mean two very different things in our lexicon: On the positive side, it connotes something that is quite good or impressive.

“That was a hell of a party last night!”

“She is a hell of a good dancer. Dang!”

On the negative side, “hell” is more literal and can allude to something very difficult.

“It was hell trying to loosen that bolt!”

“Bloody hell! I told you that boy was no good!”

The most common imagery comes from the biblical view of hell as a place that you are sentenced to because of some heinous infraction or moral failing. Picture an endless sea ...

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