22
DON'T TAKE US FOR GRANTED
Life is a matter of courtship and wooing, flirting and chatting.
–Carolyn See
Growing up in the 1960s, I remember going to the bank with my father and seeing a small display featuring a shiny new toaster. I asked my dad if they were making toast for the bank customers. He just laughed and said that the toaster was a premium for opening a new account.
“What's a premium?” I asked.
“It's like a prize or gift that they offer for new customers,” he responded.
“Do we get a new toaster?” I inquired.
“No,” he said brushing off the question. “That's just for new customers.”
“So, what do we get,” I pressed.
“Uh, nothing, I guess. You get a lollipop!” he smiled as he walked up to the bank teller.
We spend a lot of time in ...
Get Why Customers Leave (And How to Win Them Back) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
