Why Sleep Is a Strategic Resource

Research shows that sleep deprivation has a number of consequences that can affect work performance negatively. So why do so many modern workplaces condone practices that are not conducive to healthy sleep schedules?

Christopher M. Barnes and Gretchen Spreitzer


What do PepsiCo CEO Indra Nooyi, Virgin Group founder Sir Richard Branson and Martha Stewart have in common? They don’t need much sleep; it has been publicly reported that each regularly gets only six hours of sleep or less per night. By discussing their ability to get by with little sleep, these executives are serving as role models for a norm that a full night’s sleep is optional, even a luxury, if you want to get ahead in business.

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