Book description
Companies looking for ways to stand out from their competition can offer customers data products that enhance the product or service the customer originally came looking for. This “data wrapping” technique is an innovative option to increase a product’s value to the customer — and maximize its profitability.
Product information
- Title: Why Smart Companies Are Giving Customers More Data
- Author(s):
- Release date: May 2020
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT61425
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