Why Some Ads Go Viral and Others Don't

Video Description

Thales Teixeira, Harvard Business School professor, explains what makes us want to watch -- and share -- certain commercials.

Table of Contents

  1. Why Some Ads Go Viral and Others Don't 00:04:59

Product Information

  • Title: Why Some Ads Go Viral and Others Don't
  • Author(s):
  • Release date: February 2012
  • Publisher(s): Harvard Business Review
  • ISBN: None