Why Some Ads Go Viral and Others Don't

Why Some Ads Go Viral and Others Don't

by
Released February 2012
Publisher(s): Harvard Business Review
ISBN: None

Explore a preview version of Why Some Ads Go Viral and Others Don't right now.

O’Reilly members get unlimited access to live online training experiences, plus books, videos, and digital content from 200+ publishers.

Start your free trial

Video Description

Thales Teixeira, Harvard Business School professor, explains what makes us want to watch -- and share -- certain commercials.

Table of Contents

  1. Why Some Ads Go Viral and Others Don't 00:04:59

Product Information

  • Title: Why Some Ads Go Viral and Others Don't
  • Author(s):
  • Release date: February 2012
  • Publisher(s): Harvard Business Review
  • ISBN: None