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Bad ProductsLess Is More

Many potentially great companies fail because they deliver bad products to market. Not because the product doesn’t fit the market, but because the product doesn’t work. It’s hard to use, it breaks, or it doesn’t do what the user thought it would.

To get people to buy or use something you’ve built, it has to be truly great. Large, established companies can get customers to buy bad products. But the tactics they use don’t work for startups. Building a house of cards doesn’t work either. Sure, you can spend a lot on sales and marketing to drive rapid customer adoption; but ultimately, those customers won’t stick around, ...

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