Entrepreneurs start companies for many reasons. They can’t or don’t want to work for someone else. They enjoy the rush of knowing there’s no one to point the finger at but themselves. They crave the attention. They want to be rich. Or they want to change the world. This chapter presents some key considerations to think about along the way and inform your decision whether to hold or sell. But ultimately, your personal aspirations determine what you should do. It’s one thing to read about how to turn failure into success and another to experience it first-hand.