Chapter 9. IDENTITY


Winning teams define themselves by a standard of excellence.

A team's identity is one of the most important ingredients in winning.

 --Scotty Bowman, the winningest coach in NHL history[102]

Identity is self-image. It's who you think you are. At any level, individual or team, who you think you are is critical to how you perform.

Some years ago, shortly after he was the first North American to win cycling's grueling Tour de France, Greg LeMond was hunting in California with his brother-in-law when he was accidentally shot at close range. Surgeons worked for over 20 hours to remove dozens of pellets from his body. LeMond was close to death. A year later he returned to racing. One of my clients was racing in Tennessee at one of ...

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