Why Text-to-Image AI Requires a New Branding Mindset
Brand managers need to stop guarding and start enabling in the generative AI age. Use these lessons to safely cocreate with consumers.
In the world of marketing, brand identity is the castle that guards a company’s reputation, with a moat that keeps the competition at bay. One doesn’t need to look any further than T-Mobile’s signature magenta hue (226 red, 0 green, 116 blue) to realize how fiercely this castle is protected. Use a similar shade, and you might find a cease-and-desist letter in your mailbox.1
But what if the very ramparts that have protected brands could hinder their future in the age of generative AI?
In one notable advertising ...
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