Why We Do What We Do

A Note on Neurocomms

By Suzanne Ellis, Director

As a Director of leadership, change and employee engagement communications, it's my job to help organisations influence their customers', employees' and stakeholders' perceptions and behaviours. So, it's incumbent to be at the forefront of the latest tools and insights that make sure messages get heard, and acted upon, by the right people.

By applying neuroscience to communications, to what we are calling ‘neurocomms’, you can make sure that your message is persuasive and emotionally arousing enough for people to want to tune into – above the infinite sea of noise.

Together with Dr Helena Boschi, ‘neurocomms’ add another dimension to the work we offer at Lansons, looking at the science behind our own biology to affect real change and make a difference in influencing people and managing reputations.

We hope you enjoy learning more about the science behind Why We Do What We Do.